Susan Henderson has served as the Director of Marketing & Communications at WSIA since August 2017 and at NAPSLO since May 2013. She directs WSIA’s ongoing marketing strategy and its implementation across all of the association’s communications.
Susan joined the team after 11 years with the Lawrence, Kansas Convention & Visitors Bureau where she served as Marketing Manager and Bureau Director. While at the Lawrence CVB, Susan led the organization’s overall marketing and communications strategies and worked with a team to generate increased visitor spending by positioning and marketing the community as a visitor destination. Susan has also worked in marketing for Berry Global in its consumer products division. where she worked collaboratively with a sales team to develop new products and secure placement in major discount retailers
A graduate of the University of Kansas, Susan holds a B.S. in Journalism from the William Allen White School of Journalism and Mass Communications, with emphasis in Advertising and Strategic Business Communications. Susan has served as a volunteer board member for a variety of community and professional organizations including the Lied Center of Kansas, United Way of Douglas County, Lawrence Schools Foundation and Van Go, Inc.