Susan Henderson has served as the Director of Marketing & Communications for NAPSLO since May 2013. She directs NAPSLO’s ongoing marketing strategy and its implementation across all of the Association’s communications.
Susan joined the NAPSLO team after 11 years with the Lawrence, Kansas Convention & Visitors Bureau where she served as Marketing Manager and Bureau Director. While at the Lawrence CVB, Susan led the organization’s overall marketing and communications strategies and worked with a team to generate increased visitor spending by positioning and marketing Lawrence as an overnight destination.
Prior to her work at the Lawrence CVB Susan worked in marketing for Berry Plastics, Inc. in its consumer products division. There she worked collaboratively with a sales team to develop new products and secure product placement in major discount retailers
A 1996 graduate of the University of Kansas, Susan holds a B.S. in Journalism from the William Allen White School of Journalism and Mass Communications, with emphasis in Advertising and Strategic Business Communications. Susan is a graduate of Leadership Lawrence (KS) and has served as a volunteer board member for a variety of community and professional organizations including the Travel Industry Association of Kansas, Lied Center of Kansas, United Way of Douglas County and Van Go, Inc.